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Say goodbye to overpriced gear

Why do high-quality riding products come with a high price tag when they only cost a fraction to make? We’ve set out to revolutionize equestrian sport by creating a paid membership based online store. By removing all markups and selling directly to you, we can deliver top quality riding gear at the price it actually costs to make.

Save thousands on riding gear every year

You’ll save anywhere from 50-80% compared to other brands. We only charge a small membership fee so that you can save thousands on riding gear every year.

Enjoy premium quality riding gear to fair prices

But it’s not just about saving you money. We’re passionate about creating a responsible future for horse and rider. And we take pride in crafting equestrian gear and apparel that not only look great, but also stand the test of time. Let’s change the equestrian industry together.