Skip to main content

Riding Gear at
Wholesale Prices

Choose your plan

6/ month
  • Access to Amiko & Friends
  • Spend up to €400 yearly
  • 30-80% lower prices
  • High quality products
  • Top tier brands
  • 12 month duration

*€72 billed annually

10/ month
  • Access to Amiko & Friends
  • Spend up to €1000 yearly
  • 30-80% lower prices
  • High quality products
  • Top tier brands
  • 12 month duration

*€120 billed annually

15/ month
  • Access to Amiko & Friends
  • Spend up to €2000 yearly
  • 30-80% lower prices
  • High quality products
  • Top tier brands
  • 12 month duration

*€180 billed annually

7.5/ month
  • Access to Amiko & Friends
  • Spend up to €400 yearly
  • 30-80% lower prices
  • High quality products
  • Top tier brands
  • 12 month duration

*Total €90, billed monthly

13/ month
  • Access to Amiko & Friends
  • Spend up to €1000 yearly
  • 30-80% lower prices
  • High quality products
  • Top tier brands 
  • 12 month duration

* Total €156, billed monthly

19/ month
  • Access to Amiko & Friends
  • Spend up to €2000 yearly
  • 30-80% lower prices
  • High quality products
  • Top tier brands
  • 12 month duration

* Total €228, billed monthly

Each membership comes with a spending allowance based on your selected tier, which you can use over a 12-month period. Memberships will automatically renew for another 12-month duration unless cancelled by the member during the 30 days before the renewal date. Members will receive notifications prior to renewal. Read more in our Membership Terms [LINK]

What our members say

Amiko & Friends Unboxing with @ecuriedesreformes 🐴
184 12
Unboxing Amiko & Friends with @melnasab 🫶
Riding fits inspo from Pomme, by @miiichaelaas Now available at Amiko & Friends. Video by @vtrports
What’s your favorite? 💁‍♀️☺️🐴
- Amiko leather halter 
- Pomme Fleece
- Back on track Tendon boots
This error message is only visible to WordPress admins
Error: There is no connected business account for the user 7089487364486103.
Abigail StonerPleased with the products

Finally a company offering high quality riding/equestrian gear for both horses, humans, and dogs at an affordable price! I've bought items for myself and my horse, and I am so pleased with the products. The riding leggings and jackets are comfortable, fit true to size, and I get so many compliments on them!

Matilde ErbacciEverything’s perfect

Such a great experience! A large range of choices among rider, horse, dog and so on. The delivery is very fast and I also like how the website is structured. 100% recommended!

Hannah FrederickAmazing Concept

Just received their essential jumper bridle and I could not be happier with the quality for the price i paid for it! Amazing concept.

Julie HnrReally affordable supplies

I think Amiko is a great idea for people like me who buy a lot of equestrian supplies. I appreciate the diversity of the products and the price are really really affordable!

Julia RhyneThis idea is genius!

This idea is genius!! I wish I had thought of it myself. I’m now buying products that I would buy anyway, but so much cheaper!! It’s making owning horses that much more affordable.

Ask us anything

What is Amiko & Friends, and how does a membership work?

Amiko & Friends is a membership-based community where riders gain access to top-quality equestrian gear—including our own exclusive designs and carefully selected partner brands—at wholesale prices.

Each membership plan includes a set spending allowance, letting you purchase up to a certain amount each year at low, members-only prices. Our model centers on growing a community of riders who value quality and savings over profit margins, passing the benefits directly to you as a member.

How can your prices be so low without sacrificing quality?

In traditional retail, brands typically mark up their products by 4-5 times to cover overhead costs and generate profit. This is why prices can be so high. At Amiko & Friends, we do things differently. By charging a small membership fee, we eliminate the need for those markups, giving our members direct access to factory or wholesale prices. This allows us to offer high-quality equestrian gear at fair prices, without the need for constant sales or campaigns. Our mission is to make premium gear accessible to more riders and make the sport more inclusive.

What kinds of products can I buy, and how often do you add new items?

As a member of Amiko & Friends, you gain access to a carefully curated selection of top-quality riding gear, accessories, and stable essentials—all from trusted brands and our own premium products. We’re always adding new items to keep your riding experience fresh and up-to-date, driven by feedback from members like you.

We’re committed to keeping our stock refreshed and available, and we always strive to have items restocked regularly. If there’s something you’re waiting for, feel free to reach out to us at hello@amikoandfriends.com for the latest restock updates!

What’s the difference between the membership options?

The difference between our Bronze, Silver, and Gold memberships is the spending allowance. Each tier comes with a set annual spending allowance, with Bronze offering the lowest, and Gold the highest. This allowance is the total amount you can shop for over the course of the year, regardless of how often you make purchases.

You have two payment options: monthly or annually. With the monthly option, you make 12 smaller payments throughout the year, while the annual payment requires a single upfront payment for the full year. Regardless of the payment option you choose, your spending allowance remains the same for each tier, so you’ll always get the full value of your membership.

What if I reach my spending allowance?

When you reach your spending limit for your current membership tier, you have the following options:

  1. Wait for your membership to automatically renew after 12 months. This resets your spending allowance, and you’re good to go again.
  2. Upgrade to a higher tier: This starts a new 12-month period with an increased allowance, giving you more freedom to spend.
  3. Renew early by “cross-grading”: If you need more spending allowance sooner, you can reset your membership without changing your membership level, starting another full year of shopping.

Can I upgrade my membership?

Yes, you can upgrade to a higher membership tier at any time. When you upgrade, your new spending allowance will take effect immediately. Please note, your membership will start a new 12-month period from the upgrade date. You can initiate the upgrade directly through your account or by contacting our customer support team.

If you’ve reached your spending allowance early, you also have the option to cross-grade, which resets your spending allowance within the current tier, starting a new 12-month period without changing your membership level.

For more details on upgrades, please refer to our Upgrade Membership Policy.

How much can I save with an Amiko & Friends membership?

With an Amiko & Friends membership, you can save anywhere from 30% to 80% on premium riding gear compared to traditional retail prices. By eliminating the typical retail markups and selling directly to our members, we offer savings based on the actual cost of the products. This makes it easier to invest in high-quality gear without inflated prices—helping you get more for your money! The more you shop, the more you save.

How do I cancel my membership?

Amiko & Friends membership plans runs for a duration of 12 months starting from the day you sign up. At the end of this 12-month period, your membership will be automatically renewed unless you decide to cancel it.

When it’s 30 days left of your membership, you’ll get an email to remind you about your renewal. During this time you can cancel your membership by accessing the “My Account” section and navigating to “Subscription” and click “Cancel”. Or reaching out to us directly at hello@amikoandfriends.com.

If you are a new member, you may cancel your membership within the first 14 days as long as you return all products unworn or unused in its original packaging.

Read more here under the membership terms>

Is there a way to test the membership?

All memberships comes with a 14-day trial so you can explore everything we have to offer risk-free. If you decide it’s not the right fit, simply cancel within those 14 days and return all items purchased during this trial period. Note that they have to be in the original condition with the tags still on. Just reach out to us at hello@amikoandfriends.com, and we’ll take care of the rest!

Why do you charge for shipping and returns and are there any additional fees?

We charge for shipping and returns separately to keep our pricing transparent. Instead of embedding these fees into the product prices, like many traditional retailers do with markups, we charge them directly. This means you pay the true cost of the items you buy, with no hidden fees built into the price.
Additionally, all import taxes, customs duties, and other fees are already covered, so there are no surprises when your order arrives. What you see during checkout is exactly what you’ll pay, keeping things straightforward and transparent. We believe this is the most honest and fair approach, ensuring you get the best possible price for top-quality gear.

 

What additional benefits do I get as an Amiko & Friends member?

As a member, you not only get exclusive access to top-notch products at factory prices but also a chance to be a part of our community. Engage in polls, surveys, and feedback sessions where your voice matters in shaping the future of our assortment. Your insights and preferences directly contribute to the evolution of our products. And also unlock early access to new product launches and participation in our loyalty rewards program by referring new members.

Got More Questions?

We’re here to help! If you need any further assistance, feel free to reach out to our customer support team.

Contact us