Meet Ina Forssén, the Co-Founder and CEO of Amiko & Friends. With a lifetime of experience working, competing, and riding horses, Ina understands the needs and wants of riders. Her passion for horses and commitment to affordability and transparency led her to create Amiko & Friends. So that more people can get to enjoy equestrian sports!
Tired of Overpaying for Riding Gear?
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Membership Benefits
We’re all about putting our community first. Instead of focusing on profits, we’re committed to fair pricing and quality. As a member, you’ll enjoy access to premium products at wholesale prices, helping you and your horse save big every year.
Wholesale Prices
Our membership eliminates the need for product markups. We pass on our production or wholesale prices directly to our members.
Premium Quality
Enjoy the high quality of premium brands but without the hefty price tags. This means products that stand the test of time.
Sustainable
Support a more responsible and transparent shopping experience. Long lasting products with a sustainable production line.
Community
Engage in polls, surveys, and feedback sessions to play a role in shaping the future of equestrian gear!
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Meet our founder
Tired of paying more than you should for riding gear?
At Amiko & Friends, members get access to premium brands and products for the price that it costs us to buy them – no middlemen, no markup.
Choose your tier. Pay monthly or annually. Start saving.
Your full allowance is unlocked right away – and you can get the first month complete free with code FIRSTFREE 🤎
Tap the link in bio to get started.
Why are we really doing this?
You’ve read about Amiko & Friends. You know the concept. But maybe something inside you is still whispering, “Is this for real? Or just another sales pitch?”
Honestly? I’d think the same if I were you.
So instead of telling you what we’re not, let me tell you who we are.
We’re horse people. Just like you. We’ve spent years riding, sweating, searching for gear that doesn’t break the bank but still stands with time.
Amiko & Friends started because we wanted to change the way equestrian gear is sold. We knew that traditional retailers add insane markups and that it doesn’t have to be this way. We believed there has to be a way to offer fairer prices, less middlemen, no nonsense.
This is personal to us. Because we know the struggle. We want to help fellow riders get quality gear without the inflated prices.
We’re building a community, a movement – not a business built on tricks. Join us and be a part of the change.
Thought it sounded too good to be true?
We get it – we’d probably think the same.
Here’s the full story of how we’ve made premium riding gear affordable, and why it actually works.
No secrets, no markups, no catch.
Just a smarter way to shop 🤎
#equestrianlife #horsegear #amikoandfriends #equestrianstyle #ridersofinstagram #horsecommunity
Some more News from PS of Sweden just dropped! Perfect for the summer rides🐴
PS of Sweden, Leandra Striped Mesh Top, Beige & Navy
• Lightweight striped mesh
• Elegant poplin bib design
• Technical stretch performance
Some more news just landed for all members, Ps of Sweden, Bridle Stockholm, Brown & Black
Anatomical comfort & fit
Click-It™ interchangeable browband
