Meet Ina Forssén, the Co-Founder and CEO of Amiko & Friends. With a lifetime of experience working, competing, and riding horses, Ina understands the needs and wants of riders. Her passion for horses and commitment to affordability and transparency led her to create Amiko & Friends. So that more people can get to enjoy equestrian sports!
Tired of Overpaying for Riding Gear?
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Membership Benefits
We’re all about putting our community first. Instead of focusing on profits, we’re committed to fair pricing and quality. As a member, you’ll enjoy access to premium products at wholesale prices, helping you and your horse save big every year.
Wholesale Prices
Our membership eliminates the need for product markups. We pass on our production or wholesale prices directly to our members.
Premium Quality
Enjoy the high quality of premium brands but without the hefty price tags. This means products that stand the test of time.
Sustainable
Support a more responsible and transparent shopping experience. Long lasting products with a sustainable production line.
Community
Engage in polls, surveys, and feedback sessions to play a role in shaping the future of equestrian gear!
New In
Rugs
Breeches
Bridles
Saddle Pads
Bits
Meet our founder
This time of the year 😍
Favorites from Ariat! Check them out on site 💕
Castilgo riding boots! Now live, member price 100€
Becomes a member today & start saving 💸 link in bio to find out more about the membership 🫶🏻
News from Ariat dropping any day now! Stay tuned 🔥
Shop the look 👀 at Amiko & Friends 🫶🏻
Pomme Millie Riding leggings back in stock! all members 20€ (regular retail 60€) 🩷
Shop the look at Amiko & Friends!
- Amiko Essential Fur Halter Brown 13€
- Amiko Essential Brushing boots leather w fur 35€
- Meadow & Maye Zinc and Biotin for healthy & shiny coat 40€🐴
Which one is your favorite? Full outfits are available on amikoandfriends.com 🙌
🫶🏻
Absolutely obsessed with PS of Sweden’s latest news. I mean, just look at this Hortensia pink set 🌸
Which color would you pick? Nellie Breeches now back in stock and available at member price €45 (regular retail €135) 🐴