★★★★★ TRUSTED BY 10,000+ RIDERS
Wholesale prices on riding gear
Get access to premium equestrian brands at 30–80% below retail.
14-Day money back guarantee.
★★★★★ 4.7 · 10,000+ members · Worldwide shipping
SEE THE DIFFERENCE
What members pay
These aren’t sale prices. This is what our members pay — every day.
MEMBERSHIP PLAN
Join today. Start saving.
For €99 a year, you can buy riding gear at member prices. We earn from your membership fee instead of adding retail markups to the products, so you pay less for your gear.
Membership
Amiko & Friends
Member prices. Every time you shop.
- 50% off every order
- No retail markups
- Curated equestrian brands
Running a business? See business plans.
WHAT MEMBERS SAY
Trusted by 10.000+ riders
★★★★★ 4,7 on 100+ Reviews
COMMON QUESTIONS
Everything you need to know
What is Amiko & Friends, and how does a membership work?
Amiko & Friends is a membership-based community where riders gain access to top-quality equestrian gear—including our own exclusive designs and carefully selected partner brands—at wholesale prices.
Each membership plan includes a set spending allowance, letting you purchase up to a certain amount each year at low, members-only prices. Our model centers on growing a community of riders who value quality and savings over profit margins, passing the benefits directly to you as a member.
How can your prices be so low without sacrificing quality?
In traditional retail, brands typically mark up their products by 4-5 times to cover overhead costs and generate profit. This is why prices can be so high. At Amiko & Friends, we do things differently. By charging a small membership fee, we eliminate the need for those markups, giving our members direct access to factory or wholesale prices. This allows us to offer high-quality equestrian gear at fair prices, without the need for constant sales or campaigns. Our mission is to make premium gear accessible to more riders and make the sport more inclusive.
What kinds of products can I buy, and how often do you add new items?
As a member of Amiko & Friends, you gain access to a carefully curated selection of top-quality riding gear, accessories, and stable essentials—all from trusted brands and our own premium products. We’re always adding new items to keep your riding experience fresh and up-to-date, driven by feedback from members like you.
We’re committed to keeping our stock refreshed and available, and we always strive to have items restocked regularly. If there’s something you’re waiting for, feel free to reach out to us at [email protected] for the latest restock updates!
Is there a limit on how much I can buy?
For almost everyone, no. Membership covers personal purchases up to €5,000 a year, which is far more than most riders spend on gear. The limit is there so the membership stays fair, personal and affordable for everyone.
How much can I save with an Amiko & Friends membership?
With an Amiko & Friends membership, you can save anywhere from 30% to 80% on premium riding gear compared to traditional retail prices. By eliminating the typical retail markups and selling directly to our members, we offer savings based on the actual cost of the products. This makes it easier to invest in high-quality gear without inflated prices—helping you get more for your money! The more you shop, the more you save.
How do I cancel my membership?
Amiko & Friends membership plans runs for a duration of 12 months starting from the day you sign up. At the end of this 12-month period, your membership will be automatically renewed unless you decide to cancel it.
When it’s 30 days left of your membership, you’ll get an email to remind you about your renewal. During this time you can cancel your membership by accessing the “My Account” section and navigating to “Subscription” and click “Cancel”. Or reaching out to us directly at [email protected].
If you are a new member, you may cancel your membership within the first 14 days as long as you return all products unworn or unused in its original packaging.
Is there a way to test the membership?
All memberships comes with a 14-day trial so you can explore everything we have to offer risk-free. If you decide it’s not the right fit, simply cancel within those 14 days and return all items purchased during this trial period. Note that they have to be in the original condition with the tags still on. Just reach out to us at [email protected], and we’ll take care of the rest!
Why do you charge for shipping and returns and are there any additional fees?
We ship worldwide. Orders to the EU and the United States arrive with all import taxes, customs duties, and fees already covered — what you see at checkout is exactly what you’ll pay. For the rest of the world, we ship under DAP (Delivered at Place) terms, which means any import duties or taxes are paid by the recipient on arrival.
We charge for shipping and returns separately to keep our pricing transparent. Instead of building those costs into product prices the way traditional retailers do with markups, we charge them directly. You pay the true cost of what you buy, with no hidden fees baked into the price. We think that’s the most honest and fair approach — and it’s how we keep top-quality gear at the best possible price.
Do you ship internationally?
Yes, we ship worldwide! We offer shipping to all countries in the EU and the United States. For the rest of the world, we ship under DAP (Delivered at Place) terms, meaning any import duties or taxes are the responsibility of the recipient.
Where are you based?
Amiko & Friends is a Swedish company based in Gothenburg, Sweden and all orders are shipped from here as well.
Do you offer business membership?
Yes, you can explore our business tiers here, thoughtfully designed for stables, riding schools, and other equestrian businesses.
ONE MORE THING
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