Each membership comes with a spending allowance based on your selected tier, which you can use over a 12-month period. Memberships will automatically renew for another 12-month duration unless cancelled by the member during the 30 days before the renewal date. Members will receive notifications prior to renewal. Read more in our Membership Terms [LINK]
Same Gear.
Half the Price.
Tired of equipment costs killing your profits? Equestrian products are ridiculously expensive, and we are here to change that. As a member at Amiko & Friends, you get exclusive access to premium riding gear—at prices normally reserved for retailers. No markups, no middlemen — no catch.
★★★★★ 4,7 on 100+ Reviews
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Choose your plan
Plus
Spending Allowance: €1,000
€10/month
- Access to Amiko & Friends
- Spend up to €1,000 yearly
- 30-80% lower prices
- High quality products
- Top tier brands
- 12 month duration
*€120 billed annually
Pro
Spending Allowance: €2,500
€19/month
- Access to Amiko & Friends
- Spend up to €2,500 yearly
- 30-80% lower prices
- High quality products
- Top tier brands
- 12 month duration
*€225 billed annually
Premium
Spending Allowance: €5,000
€38/month
- Access to Amiko & Friends
- Spend up to €5,000 yearly
- 30-80% lower prices
- High quality products
- Top tier brands
- 12 month duration
*€450 billed annually
Elite
Spending Allowance: €10,000
€75/month
- Access to Amiko & Friends
- Spend up to €10,000 yearly
- 30-80% lower prices
- High quality products
- Top tier brands
- 12 month duration
*€900 billed annually
Why Join Amiko & Friends?
We know how challenging it can be to run your dream equestrian business while keeping up with the sport’s expenses. That’s why we’ve built a new way for riders to shop.
Save Big
Pay 30-80% less than what you’d pay in normal stores. We pass on our production or wholesale prices directly to our members.
Curated Collections
Access carefully selected, rider-tested gear. Enjoy the high quality of premium brands but without the hefty price tags.
Sustainable
Support a more responsible and transparent shopping experience. Long lasting products with a sustainable production line.
Be Part of the Change
Join us in redefining the equestrian sport, making high-quality gear accessible to everyone.
What our members say
★★★★★ 4,7 on 100+ Reviews
Riding fits inspo from Pomme, by @miiichaelaas Now available at Amiko & Friends. Video by @vtrports
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Ask us anything
What is Amiko & Friends, and how does a membership work?
Amiko & Friends is a membership-based community where riders gain access to top-quality equestrian gear—including our own exclusive designs and carefully selected partner brands—at wholesale prices.
Each membership plan includes a set spending allowance, letting you purchase up to a certain amount each year at low, members-only prices. Our model centers on growing a community of riders who value quality and savings over profit margins, passing the benefits directly to you as a member.
How can your prices be so low without sacrificing quality?
In traditional retail, brands typically mark up their products by 4-5 times to cover overhead costs and generate profit. This is why prices can be so high. At Amiko & Friends, we do things differently. By charging a small membership fee, we eliminate the need for those markups, giving our members direct access to factory or wholesale prices. This allows us to offer high-quality equestrian gear at fair prices, without the need for constant sales or campaigns. Our mission is to make premium gear accessible to more riders and make the sport more inclusive.
What kinds of products can I buy, and how often do you add new items?
As a member of Amiko & Friends, you gain access to a carefully curated selection of top-quality riding gear, accessories, and stable essentials—all from trusted brands and our own premium products. We’re always adding new items to keep your riding experience fresh and up-to-date, driven by feedback from members like you.
We’re committed to keeping our stock refreshed and available, and we always strive to have items restocked regularly. If there’s something you’re waiting for, feel free to reach out to us at [email protected] for the latest restock updates!
What’s the difference between the membership options?
The difference between our Plus, Pro, Premium, and Elite memberships is the spending allowance. Each tier comes with a set annual spending allowance, with Plus offering the lowest and Elite the highest. This allowance is the total amount you can shop for over the course of the year, regardless of how often you make purchases.
These memberships are available as an annual payment. This means you’ll make a single upfront payment for the full year. Your spending allowance is fixed based on your selected tier, ensuring you receive the full value of your membership throughout the year.
What if I reach my spending allowance?
When you reach your spending limit for your current membership tier, you have the following options:
- Wait for your membership to automatically renew after 12 months. This resets your spending allowance, and you’re good to go again.
- Upgrade to a higher tier: This starts a new 12-month period with an increased allowance, giving you more freedom to spend.
- Renew early by “cross-grading”: If you need more spending allowance sooner, you can reset your membership without changing your membership level, starting another full year of shopping.
Can I upgrade my membership?
Yes, you can upgrade to a higher membership tier at any time. When you upgrade, your new spending allowance will take effect immediately. Please note, your membership will start a new 12-month period from the upgrade date. You can initiate the upgrade directly through your account or by contacting our customer support team.
If you’ve reached your spending allowance early, you also have the option to cross-grade, which resets your spending allowance within the current tier, starting a new 12-month period without changing your membership level.
For more details on upgrades, please refer to our Upgrade Membership Policy.
How much can I save with an Amiko & Friends membership?
With an Amiko & Friends membership, you can save anywhere from 30% to 80% on premium riding gear compared to traditional retail prices. By eliminating the typical retail markups and selling directly to our members, we offer savings based on the actual cost of the products. This makes it easier to invest in high-quality gear without inflated prices—helping you get more for your money! The more you shop, the more you save.
How do I cancel my membership?
Amiko & Friends membership plans runs for a duration of 12 months starting from the day you sign up. At the end of this 12-month period, your membership will be automatically renewed unless you decide to cancel it.
When it’s 30 days left of your membership, you’ll get an email to remind you about your renewal. During this time you can cancel your membership by accessing the “My Account” section and navigating to “Subscription” and click “Cancel”. Or reaching out to us directly at [email protected].
If you are a new member, you may cancel your membership within the first 14 days as long as you return all products unworn or unused in its original packaging.
Why do you charge for shipping and returns and are there any additional fees?
We charge for shipping and returns separately to keep our pricing transparent. Instead of embedding these fees into the product prices, like many traditional retailers do with markups, we charge them directly. This means you pay the true cost of the items you buy, with no hidden fees built into the price.
Additionally, all import taxes, customs duties, and other fees are already covered, so there are no surprises when your order arrives. What you see during checkout is exactly what you’ll pay, keeping things straightforward and transparent. We believe this is the most honest and fair approach, ensuring you get the best possible price for top-quality gear.
What additional benefits do I get as an Amiko & Friends member?
As a member, you not only get exclusive access to top-notch products at factory prices but also a chance to be a part of our community. Engage in polls, surveys, and feedback sessions where your voice matters in shaping the future of our assortment. Your insights and preferences directly contribute to the evolution of our products. And also unlock early access to new product launches and participation in our loyalty rewards program by referring new members.
Do you ship internationally?
Yes, we ship worldwide! We offer shipping to all countries in the EU and the United States. For the rest of the world, we ship under DAP (Delivered at Place) terms, meaning any import duties or taxes are the responsibility of the recipient.
Where are you based?
Amiko & Friends is a Swedish company based in Gothenburg, Sweden and all orders are shipped from here as well.
Got More Questions?
We’re here to help! If you need any further assistance, feel free to reach out to our customer support team.
