Spend up to €2000
Equals ~€4000 in regular stores
€199/year
Spend up to €800
Equals ~€1600 in regular stores
€99/year
Spend up to €300
Equals ~€600 in regular stores
€49/year
*All memberships are billed yearly and renew automatically. Cancel before your renewal date to end the membership, you keep member access until the period runs out.
Amiko & Friends is a membership-based community where riders gain access to top-quality equestrian gear—including our own exclusive designs and carefully selected partner brands—at wholesale prices.
Each membership plan includes a set spending allowance, letting you purchase up to a certain amount each year at low, members-only prices. Our model centers on growing a community of riders who value quality and savings over profit margins, passing the benefits directly to you as a member.
In traditional retail, brands typically mark up their products by 4-5 times to cover overhead costs and generate profit. This is why prices can be so high. At Amiko & Friends, we do things differently. By charging a small membership fee, we eliminate the need for those markups, giving our members direct access to factory or wholesale prices. This allows us to offer high-quality equestrian gear at fair prices, without the need for constant sales or campaigns. Our mission is to make premium gear accessible to more riders and make the sport more inclusive.
As a member of Amiko & Friends, you gain access to a carefully curated selection of top-quality riding gear, accessories, and stable essentials—all from trusted brands and our own premium products. We’re always adding new items to keep your riding experience fresh and up-to-date, driven by feedback from members like you.
We’re committed to keeping our stock refreshed and available, and we always strive to have items restocked regularly. If there’s something you’re waiting for, feel free to reach out to us at [email protected] for the latest restock updates!
The difference between our Bronze, Silver, and Gold memberships is the spending allowance. Each tier comes with a set annual spending allowance, with Bronze offering the lowest, and Gold the highest. This allowance is the total amount you can shop for over the course of the year, regardless of how often you make purchases.
You have two payment options: monthly or annually. With the monthly option, you make 12 smaller payments throughout the year, while the annual payment requires a single upfront payment for the full year. Regardless of the payment option you choose, your spending allowance remains the same for each tier, so you’ll always get the full value of your membership.
When you reach your spending limit for your current membership tier, you have the following options:
Yes, you can upgrade to a higher membership tier at any time. When you upgrade, your new spending allowance will take effect immediately. Please note, your membership will start a new 12-month period from the upgrade date. You can initiate the upgrade directly through your account or by contacting our customer support team.
If you’ve reached your spending allowance early, you also have the option to cross-grade, which resets your spending allowance within the current tier, starting a new 12-month period without changing your membership level.
For more details on upgrades, please refer to our Upgrade Membership Policy.
With an Amiko & Friends membership, you can save anywhere from 30% to 80% on premium riding gear compared to traditional retail prices. By eliminating the typical retail markups and selling directly to our members, we offer savings based on the actual cost of the products. This makes it easier to invest in high-quality gear without inflated prices—helping you get more for your money! The more you shop, the more you save.
Amiko & Friends membership plans runs for a duration of 12 months starting from the day you sign up. At the end of this 12-month period, your membership will be automatically renewed unless you decide to cancel it.
When it’s 30 days left of your membership, you’ll get an email to remind you about your renewal. During this time you can cancel your membership by accessing the “My Account” section and navigating to “Subscription” and click “Cancel”. Or reaching out to us directly at [email protected].
If you are a new member, you may cancel your membership within the first 14 days as long as you return all products unworn or unused in its original packaging.
All memberships comes with a 14-day trial so you can explore everything we have to offer risk-free. If you decide it’s not the right fit, simply cancel within those 14 days and return all items purchased during this trial period. Note that they have to be in the original condition with the tags still on. Just reach out to us at [email protected], and we’ll take care of the rest!
As a member, you not only get exclusive access to top-notch products at factory prices but also a chance to be a part of our community. Engage in polls, surveys, and feedback sessions where your voice matters in shaping the future of our assortment. Your insights and preferences directly contribute to the evolution of our products. And also unlock early access to new product launches and participation in our loyalty rewards program by referring new members.
Yes, we ship worldwide! We offer shipping to all countries in the EU and the United States. For the rest of the world, we ship under DAP (Delivered at Place) terms, meaning any import duties or taxes are the responsibility of the recipient.
Amiko & Friends is a Swedish company based in Gothenburg, Sweden and all orders are shipped from here as well.
We’re here to help! If you need any further assistance, feel free to reach out to our customer support team.
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