Meet Ina Forssén, the Co-Founder and CEO of Amiko & Friends. With a lifetime of experience working, competing, and riding horses, Ina understands the needs and wants of riders. Her passion for horses and commitment to affordability and transparency led her to create Amiko & Friends. So that more people can get to enjoy equestrian sports!
Tired of Overpaying for Riding Gear?
★★★★★ 4,7 on 100+ Reviews
✓ Safe & Secure Payments
✓ Fast Delivery within the EU, US & UK
Membership Benefits
We’re all about putting our community first. Instead of focusing on profits, we’re committed to fair pricing and quality. As a member, you’ll enjoy access to premium products at wholesale prices, helping you and your horse save big every year.
Wholesale Prices
Our membership eliminates the need for product markups. We pass on our production or wholesale prices directly to our members.
Premium Quality
Enjoy the high quality of premium brands but without the hefty price tags. This means products that stand the test of time.
Sustainable
Support a more responsible and transparent shopping experience. Long lasting products with a sustainable production line.
Community
Engage in polls, surveys, and feedback sessions to play a role in shaping the future of equestrian gear!
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Meet our founder
Asked chatgpt to create a human version of Don. Who is this man and why does he have two faces? 😭
Riding Gear. Wholesale Prices. No Catch.
At Amiko & Friends, we do things differently. Offering a membership that gives you direct access to premium equestrian gear at prices traditionally reserved for retailers. No middlemen. No nonsense. We’re here to level the playing field – one rider, one horse, and one dream at a time.
★★★★★ 4,7 on 100+ Reviews
The fly season is closing in. Make sure to be prepared with the Amiko essential fly rug 🪰
• Triangle Closure for Pressure Relief
• Breathable Mesh Fabric
• Detachable Neckpiece
Why join Amiko & Friends you might wonder?
We know how challenging it can be to pursue your equestrian dreams while keeping up with the sport’s expenses. That’s why we’ve built a new way for riders to shop.
- Save up to 80%
- Get high quality products
- Transparent shopping experience
- Be a part of the change
Read more on our website, amikoandfriends.com ✨
@melnasab looking 🔥 Amiko Essential helmet black shiny polo visor & PS of Sweden fly viel & saddle pad ❤️
📸 @photography_by_julia_b
How to style New Pomme Nellie breeches Roasted Pecan, here wit Pomme Madison tee and Amiko Teddy saddle pad 🧡
📦🌍 New Market Alert,
We’re now shipping to Norway!
A small step for logistics, a big one for our growing community. Whether you’re already part of the family or watching from afar, this is just the beginning. We’re working hard to open even more doors around the world, because great gear shouldn’t have borders.
Which one do you think we should do next?
Welcome, Norway 🇳🇴
You’re officially in.
#amikofriends #horsegear #equestrianstyle #norwayequestrian #ridersofinstagram #amikoexpands
Happy Friday everyone!
@napoliz_ using our Amiko Performance Bridle in Havana Brown 🫶
Pssst , we now ship to Norway 🇳🇴 more markets to come, stay tuned!
Amiko Performance Spacer Cooler Rug, Deep Taupe
Lightweight and breathable
Quick drying
Prevents overheating
